“The truth is that SEO can’t be left to chance. The competitive pressure means you have to position yourself in the best possible way. The Internet and especially Google is the number one information source. Of course you want to appear first in the search engine result lists, because just among ourselves: have you clicked through to the fifth Google result page?” – Contact: Lukas Schifer
SEO stands for Search Engine Optimization. Thanks to SEO, your website receives a higher web search engine ranking in the engine’s unpaid results. The earlier a website appears in a search engine’s result lists, the higher is the chance of being discovered by potential customers, which also helps defeat competition. A distinction is made between On-Page and Off-Page SEO.
On-Page measures are taken on the respective website. A few examples are structuring headlines and descriptions, error correction, download speed improvement, image processing, structure / internal and external link optimization and user experience improvement. Above all, a keyword inquiry is indispensable.
Off-Page is the counterpart to On-Page optimization and describes external measures influencing a page’s ranking in a search engine’s results. These external influencing factors mainly consist of links on other websites which link to your own site. Provided that these links are correctly positioned, Google will take a positive view of your online presence. This process is called linkbuilding.